Ali Bin Ashraf (Chaudhry)
Chief Executive Officer
Ali incorporated his own company i.e., M/s ABA Associated Private Limited, in 2016 with an objective to convert the diversified experience and explore the opportunities in the local market and abroad. Despite being a young company, ABA has undertaken various large-scale investment projects from conceiving, design, formulating BOT model, its execution and operational management.
Ali started his career in the corporate sector with leading organizations and worked with different business models including Textile Mills, M/s Stallion Textiles Private Limited and earned rich experience & professional respect of over two decades performing at the top level and representing in the Board.
He holds a Master degree in Business Administration, Bachelor of Law and Bachelor of Arts and possesses dynamic leadership quality to lead the organization from the front.
Chief Operating Officer (COO)
Ms. Shumaila joined the company in late 2018 as COO to look after project management and strategic operation of revenue generation of business. She holds a Bachelor degree from a reputed institution and has held various executive management level positions. The last assignment was the Head of Academics of a reputed Montessori School System. Her induction to ABA has brought innovative thinking and keeps the team to be part of the problem-solving process to ensure projects are delivered in time and within financial budgets.
Director of Finance & Business Strategy
Haroon Rasheed, a qualified professional accountant, joined ABA in early 2018 and was appointed as Director to hold important assignment including Finance & Business Strategy. He possesses vast experience at various C level positions working in Pakistan and Internationally.
He brings practical exposure from diversified business environment i.e., from manufacturing to trading and services. He has served for over two decades with several organizations like Toyota Indus Motor, HOH, Thal Engineering and Internationally with Eram Group (a JV with Saipem Italy) and NTG KSA (a JV with Getronics, Netherland).
Haroon is a fellow member of the Institute of Chartered Certified Accountants, UK. He also holds a Bachelors in Commerce and attended the Strategy Formulation Course organized and conducted by Harvard Business School in Saudi Arabia.
Director of Entertainment Projects
ABA Entertainment segment is proudly headed by Saleem Daad who is a well-respected and renowned professional in Pakistan film industry.
He is one of the foremost thinkers in the field of cinematography and movie distribution and has won multiple awards for his work of excellence. He serves as Head of Distribution for ABA Entertainment and is in-charge of running film distribution across Pakistan & in GCC.
Our Executive Management Committee is responsible for strategic business planning, decision-making and the overall management of the Company. The team comprise of following professionals from various industries;